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The Online Marketer's Guide to Marketing Offline

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As an internet marketer you need to be careful not to fall into the trap of relying on the internet as the main source of your customer base. Using the internet as your only marketing channel is understandable considering how easy it is to communicate, how many people turn to the it searching for information, and the ability to work on your own. Your business will suffer if you don't branch out to other arenas. In all walks of life there are people who are interested in your niche and products. You just have to get them to pay attention to you. Lets now look at some of these methods so you can get started.

Everyone has, at one time or another, browsed the classified ads of their newspaper. Online classified sites such as Craigslist have become a very popular form of advertising. What about trying an a classified ad with a print publication? Some marketing experts claim that a good offline ad can get more than ten times as much attention as one placed on an online site. The classified ad in your newspaper might cost you some money, but when you think of all of the sales you are creating, isn't the cost worth it? Offline classifieds will reach the people without computers, who always have the option of visiting an internet cafe or library if they decide to buy your product!

TV commercials is another way to advertise if you can afford it. Can you think of a better way of advertising than by having viewers watching a commercial of yours on their TV screen? We all know that TV airtime costs a lot so you should be cautious. Yes, TV ads are expensive but this is the very thing that can make your company go viral; and get the extra attention that you have been looking for. Prime-time ads are usually more expensive than ads run in the middle of the morning, afternoon or later at night. Please note : This post is meant for general use and whilst it is accurate at time of writing you can always go to the posters site for the latest information. Read more about it all here More InformationAlways keep these options about TV advertising in your mind.

Don't forget to get some attractive business cards made and always have some on you. That way you can hand them out to all your potential future customers, whether you meet them at work, at church or waiting for a train! Don't be shy about talking to the people that are nearby in your everyday life. You can attract a surprising number of clients by simply being sociable! You could also try leaving your business card in a few places, sort of the same way that you might drop off a pen or a keychain with your slogan on it. The offline world presents a much larger amount of ways to reach new customers. With the online advertising platforms becoming more strict you need to find diverse ways of finding customers. It is a fact that if you blend offline marketing with your online business then there is no limit to where you can go.

Don't be the product, buy the product!